Aims/priorities: The Media Literacy Taskforce Fund is providing funding to organisations piloting new methods of engaging ‘hard to reach’ citizens with media literacy initiatives. Media literacy is described as the ability to apply critical thinking skills to the messages transmitted through mass media, from print, video and the internet.
The scheme will fund pilot projects that will work through communities to engage citizens in ways that are tailored to their needs and relevant to their daily lives, delivering media literacy interventions at a local level.
Who can apply? The scheme is open to charities and non-profit organisations, private organisations and public bodies that have expertise in media literacy initiatives. As well as applications from individual organisations, DCMS is accepting applications from consortia, which can include public bodies outside of central government.
Applicants must be based in the UK and the project must target a local area in England (eg a town or county).
Grant amount: DCMS expects to administer a maximum of £250,000 grant funding to individual projects this financial year. However, exact amounts will be considered on a case-by-case basis. There is no minimum funding requirement for this bid.
Proposals will be assessed on whether they demonstrate value for money. Projects seeking large amounts of funding without demonstrating proportionate results are unlikely to be successful. Projects with costings that are suspected to be fraudulent or unfeasible will not be accepted into the grant scheme.
A project’s budget should not exceed 25% of the applicant organisation’s annual turnover.
Application process: Applications are made online at the programme website
Deadline: 9am 30 August 2022
Contact Information: medialiteracy@dcms.gov.uk
Website address: https://www.gov.uk/guidance/media-literacy-taskforce-fund#how-to-apply