Aims/priorities: Set up in 2008, Cash4Clubs is a grant programme funded by Flutter UK & Ireland, part of Flutter Entertainment, the global sports betting, gaming and entertainment provider. For this reason, groups must have adult members (18+) in order to be eligible for funding.
Cash4Clubs is working with Sported, the UK's largest network of community sports groups, to get the funds to the clubs who need it most.
Since Cash4Clubs aims to get vital funds to clubs that need it most, priority will be given to applications from groups working in areas of high deprivation and engaging adults from specific under-represented groups. That means those who:
- Are supporting adults living in an area of high deprivation. (Using Government Indices of Multiple Deprivation and the Pobal HP Deprivation Index).
- Increase access to sport for one or more under-represented groups, including women, people from racially diverse communities, people with disabilities and people from the LGBTQ+ community.
- Encourage adults who would not usually engage in sport to take part. Examples include activities that support physical and mental wellbeing or tackle issues such as loneliness and rural isolation.
- Address broader social issues for the local community, for example tackling crime and anti-social behaviour or supporting community cohesion.
Who can apply: Applications are accepted from not-for-profit organisations, including charities, community groups and traditional sports clubs.
To be eligible for funding, applicants must:
- Be either registered charities or clubs with a structured governance and constitution.
- Demonstrate that they are using sport for wider social purposes and aiming to increase participation of adults from underrepresented groups. There is particular interest in reaching groups working in areas of higher deprivation.
Grant amount: There is a total of £500,000 for the new round.
Grants of £2,000 are available.
Application process: The guidelines, frequently asked questions, and information on the application process are available on the Cash4Clubs website: https://cash4clubs.org/
A member of the Sported team will contact applicants by the end of January 2027 to let them know if their application has been successful – or to request further information.
Deadline: 1 January 2027
Contact: info@sported.org.uk
Website: https://cash4clubs.org/