Aims/priorities: Art Fund is an independent membership-based charity, which raises funds to aid the acquisition of artworks for the nation. It gives grants and acts as a channel for many gifts and bequests, as well as lobbying on behalf of museums and galleries and their users.
The aims of the Reimagine programme are:
- To support arts organisations as they reimagine their activities following the COVID-19 pandemic.
- To help organisations build expertise, capacity and connections within and outside the arts sector.
The programme supports four priority project areas. Examples of eligible activities and costs include:
Collections - this could mean:
- Revisiting exhibitions or gallery redisplays that were placed on hold, or planning future ones.
- Addressing complex issues and considering how to reinterpret or reframe collections.
- Increasing expertise in collections management and maintenance.
- Creating toolkits, case studies or dynamic resources that support the use and care of collections.
- Considering the environmental impacts of objects and spaces.
- Identifying strategic partners to support activities.
Digital - this could mean:
- Identifying and establishing ways to earn income through online activities and services.
- Experimenting with digital content, events and technologies.
- Exploring how to develop and manage hybrid models of activity.
- Improving infrastructure, capacity and skillsets in relation to digital work.
- Evaluating the success and direction of virtual activities.
- Reaching new audiences or improving geographical spread through new modes of working.
- Upgrading systems or purchasing new equipment to support the delivery of high quality or experimental digital projects.
Engagement - this could mean:
- Understanding current audiences, reaching new ones, or working differently with them.
- Encouraging visitors to return to physical spaces and/or to engage with virtual ones.
- Improving access to sites, activities and outputs.
- Embedding aspects of work more fully in the community.
- Creating new partnerships within and outside the sector.
- Working with young people and schools on creative engagement projects.
- Refreshing and updating branding and marketing materials.
- Increasing participation among target groups.
- Reaching and supporting volunteers.
Workforce - this could mean:
- Attending to the health and wellbeing of staff and volunteers.
- Increasing capacity to deliver priority projects.
- Examining priorities and policies, considering what to pursue and what to stop doing.
- Increasing skills and expertise through training, mentoring and collaboration.
- Identifying and testing new networks or joint programmes.
- Workshops, seminars or conferences that share learning or new ways of working.
- Initiatives that bring more and a wider range of people into the sector.
Who can apply? Applications will be accepted from formally constituted, not-for-profit organisations based in the United Kingdom.
Grant amount: The following levels of funding are available:
- Small grants of £5,000 to £15,000
- Large grants of £15,000 to £50,000.
Application process: Applicants must first create a My Art Fund account at the Art Fund website. Guidance notes and the online application process then become available for them to make their submission.
Deadline: The following deadlines apply:
- 5 July 2021.
- 23 August 2021.
- 4 October 2021.
Contact information: Tel 020 7225 4800, Email firstname.lastname@example.org
Website address: www.artfund.org