Art Fund - Reimagine

Aims/priorities: Art Fund is an independent membership-based charity, which raises funds to aid the acquisition of artworks for the nation. It gives grants and acts as a channel for many gifts and bequests, as well as lobbying on behalf of museums and galleries and their users. 

The aims of the Reimagine programme are:

  • To support arts organisations as they reimagine their activities following the COVID-19 pandemic.
  • To help organisations build expertise, capacity and connections within and outside the arts sector.

The programme supports four priority project areas. Examples of eligible activities and costs include:

Collections - this could mean:

  • Revisiting exhibitions or gallery redisplays that were placed on hold, or planning future ones.
  • Addressing complex issues and considering how to reinterpret or reframe collections.
  • Increasing expertise in collections management and maintenance.
  • Creating toolkits, case studies or dynamic resources that support the use and care of collections.
  • Considering the environmental impacts of objects and spaces.
  • Identifying strategic partners to support activities.

Digital - this could mean:

  • Identifying and establishing ways to earn income through online activities and services.
  • Experimenting with digital content, events and technologies.
  • Exploring how to develop and manage hybrid models of activity.
  • Improving infrastructure, capacity and skillsets in relation to digital work.
  • Evaluating the success and direction of virtual activities.
  • Reaching new audiences or improving geographical spread through new modes of working.
  • Upgrading systems or purchasing new equipment to support the delivery of high quality or experimental digital projects.

Engagement - this could mean:

  • Understanding current audiences, reaching new ones, or working differently with them.
  • Encouraging visitors to return to physical spaces and/or to engage with virtual ones.
  • Improving access to sites, activities and outputs.
  • Embedding aspects of work more fully in the community.
  • Creating new partnerships within and outside the sector.
  • Working with young people and schools on creative engagement projects.
  • Refreshing and updating branding and marketing materials.
  • Increasing participation among target groups.
  • Reaching and supporting volunteers.

Workforce - this could mean:

  • Attending to the health and wellbeing of staff and volunteers.
  • Increasing capacity to deliver priority projects.
  • Examining priorities and policies, considering what to pursue and what to stop doing.
  • Increasing skills and expertise through training, mentoring and collaboration.
  • Identifying and testing new networks or joint programmes.
  • Workshops, seminars or conferences that share learning or new ways of working.
  • Initiatives that bring more and a wider range of people into the sector.

Who can apply? Applications will be accepted from formally constituted, not-for-profit organisations based in the United Kingdom.

Grant amount: The following levels of funding are available:

  • Small grants of £5,000 to £15,000
  • Large grants of £15,000 to £50,000.

Application process: Applicants must first create a My Art Fund account at the Art Fund website. Guidance notes and the online application process then become available for them to make their submission.

Deadline: The following deadlines apply:

  • 5 July 2021.
  • 23 August 2021.
  • 4 October 2021.

Contact information: Tel  020 7225 4800, Email

Website address:

£10,000.01 to £25,000
Charitable Company
Constituted Group
Partnerships and Consortiums
Registered Charity
Social Enterprise
Funding Theme: 
Covid 19
Unpublish Date: 
Monday, 4 October, 2021