Aims/priorities: The funding is intended to inspire more Brits to travel beyond the usual guidebook or social media hotspots to typically lesser visited areas of the UK, helping communities attract more overnight trips.
The funding is for initiatives of all sizes that support the visitor experience and make British travel unforgettable.
Eligible projects should fall into at least one of the following categories:
- Nature & Outdoors – submissions that encourage visitors to get outside and explore the very best of UK's rich and diverse landscape.
- Food & Dining – submissions that showcase the best of UK food culture, from pubs and street food to world- class cuisine.
- Music & Arts – submissions that shine a light on UK's global creative influence, from local festivals and theatre to iconic cultural stories.
- Culture & Heritage – submissions which protect, restore or celebrate UK's rich history and traditions.
Who can apply? Applications will be accepted from:
- Sole traders
- Registered businesses
- Charitable organisations
- Publicly funded organisations.
Applicants should be able to make the case for a grant would support their organisation to make the visitor experience and local tourism even stronger in their local area.
Grant amount: The total fund is £1 million.
Grants of £25,000, £50,000 or £100,000 are available.
The funding will be allocated from February 2026.
Application process: The criteria and online entry form can be found on the Airbnb website.
Shortlisted applicants will be assessed based on eligibility and alignment with the contest's goals.
Only one application will be accepted per organisation.
Deadline: Sunday 23 November 2025 (23:59).
Contact information: Visit Funders Website.
Website: Back the Best of British - Airbnb