Ageing Better partners with Pexels to promote age-positive images

Tackle negative stereotypes of later life with free-to-use photos
Published date: 
Thursday, 10th June 2021

The Centre for Ageing Better have partnered with the free stock image library Pexels to increase and promote the range of age-positive photos it offers freely around the world. The expanded image library will include more than 700 photos that are ‘age-positive’ and will be freely available for public use.

Anna Dixon, Chief Executive, Centre for Ageing Better:  

“Too often representations of later life are unrealistic, stereotypical and fail to depict the diversity of people’s experiences of ageing. Ageing is largely viewed negatively and as something to be avoided. This narrative can lead to internalised ageism and have a damaging impact on our mental health and wellbeing.

“It’s important that we recognise that ageing need not be a negative experience – later life is something to be embraced not avoided.

“We are working hard to change this ageist narrative and we hope this collaboration with Pexels will help further challenge negative stereotypes and shape more positive attitudes to ageing across society.”

To find out more, visit Ageing Better.